your bottom line with efficient email practices
Companies – both large and small – rely
on email as a convenient communication tool to connect with colleagues
customers. With hundreds of messages landing in our inboxes each
day, we could easily spend hours upon hours managing our email
accounts. It is estimated that 40% of our work day is spent on
A third of
this time could be wasted trying to manage an overwhelming amount
of information as well as deciphering cryptic emails. To
ensure that your emails are not jeopardizing productivity, remember
the A, B, C’s of writing effective emails.
A = Begin your
email with an action statement in the subject line. We often
manage our inbox by subject lines. For example, “Submit
meeting agenda items by 5 p.m. Tuesday”
B = The body of an email should include sufficient background
information. Provide information in an easy-to-read format:
• Bullet points can be scanned quickly.
• Write only information that the recipient needs.
• Balance between too much and too little information.
C = The closing should provide clear instructions of what you want your reader
to do. It’s also a good practice to use
automatic full signature with your contact information.
can lead to misunderstandings because they don’t permit
body language, verbal inflections, and non-verbal feedback that
is present with face-to-face conversations.
emails are a more casual way to communicate with customers and
colleagues, they require the same amount of professionalism
as formal pen and paper correspondence. A good rule of thumb: don’t
email anything you wouldn’t want your grandmother to read
or to appear on the front page of the newspaper.
Song, M. (2007). The Hamster Revolution: How to Manage Your
It Manages You.
San Franscisco: Berrett-Koehler.
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