Business Administration

Build a foundation for your future in business.

BUSINESS ADMINISTRATION

Prepare to continue your education or develop skills for the workplace with Highland’s Business Administration program. Courses in accounting, business, economics, mathematics, and communication help you build practical knowledge to support your goals.

Choose the path that’s right for you:

• Associate of Science (AS): Prepare to transfer to a four-year university and pursue a bachelor’s degree in accounting, economics, finance, management, marketing, or general business administration.

Build the skills to lead and adapt.

MANAGEMENT

Prepare for opportunities across the business world with Highland’s Management program. Develop a broad understanding of business that helps you support teams, navigate change, and contribute to an organization’s success.

Explore a range of career paths:

• Management: Help coordinate people, projects, and daily operations.
• Marketing and Sales: Connect with customers and support business growth.
• Human Resources: Support employees and help build effective workplaces.

With a versatile business foundation, you’ll be prepared to pursue opportunities across industries and adapt as your career grows.

Connect your creativity with business strategy.

MARKETING

Build skills to reach audiences, communicate ideas, and support business growth with Highland’s Marketing program. Explore traditional, digital, and social media marketing while learning how marketing connects with other areas of a business.

Develop skills across key areas:

• Marketing Fundamentals: Build a foundation in marketing practices and principles.
• Digital and Social Media: Explore how businesses connect with audiences through online channels.
• Business Essentials: Strengthen your knowledge of business, computer information systems, and management.

Looking for a certificate? Highland’s Marketing Certificate introduces core marketing concepts and business skills to support your career goals.

Turn your business idea into a plan for action.

Entrepreneurship & Small Business Management

Learn what it takes to start, manage, and grow a small business with Highland’s Entrepreneurship/Small Business Management program. Whether you want to launch your own venture or take on more responsibility in an existing business, you’ll build practical skills to move forward.

Develop skills across key areas:

• Business Development: Identify opportunities and explore how to establish and operate a business.
• Sales and Marketing: Learn techniques to reach customers and support business growth.
• Daily Operations: Build skills in staffing, labor and inventory controls, and basic business laws affecting employees and customers.
• Management: Explore your management style and develop skills to lead a small business.

Prepare for entry-level business roles, advancement in your current position, or the responsibilities of business ownership.