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Business Administration and Office Technology

Business Administration

Associate of Science/Associate of Applied Science/Certificate The business associate of science (AS) programs are intended for students planning to pursue baccalaureate degrees in accounting, economics, finance, management, marketing, or general business administration. These programs provide comprehensive technical courses that are essential for students who are preparing for junior-level courses. The associate of applied science (AAS) and the certificate program (Cert.) are intended for students with short-term occupational goals. Highland’s business administration program includes courses in accounting, business, economics, mathematics, and communication.

Management

The business/services related area is predicted to be one of the areas of employment in high demand well into the future. As companies try to do more with fewer personnel, the student who is well versed in a variety of business areas will be well suited for the rapidly changing job market.

Business Administration graduates find employment in an assortment of business settings, in a wide range of industries, and may be assigned to a wide variety of departments or program areas. The general nature of this program will allow the student to feel comfortable in a multitude of job assignments, including management, marketing, sales, and human resources among other areas.

Marketing

This program provides technical skill courses for the student interested a wide variety of business-related fields, as well as a foundation in general marketing practices and principles. Courses cover traditional marketing, as well as digital and social media marketing.  Students will also gain an understanding of how marketing is interconnected with other areas of the business, in addition to general business skills, computer information systems, and principles of management. 

The Marketing Certificate provides a foundation in general marketing practices and principles. Courses cover traditional marketing, as well as digital and social media marketing.  Students will gain an understanding of how marketing is interconnected with other areas of the business, in addition to general business skills, computer information systems, and principles of management. 

Entrepreneurship/Small Business Management

This program provides foundational and technical skill courses for the student interested a wide variety of business-related fields, focusing specifically on skills needed to develop, grow and manage small businesses.  Courses cover essential skills, including sales and marketing techniques, labor and inventory controls, basic laws pertaining to both employees and customers, and personal management styles.

Business Administration – Entrepreneurship/Small Business Management graduates find employment in an assortment of business settings, and in a wide range of industries. They will typically serve in entry-level positions, or advance in their current position, and may be assigned to a wide variety of departments or program areas.  Students will learn the essential skills needed to identify business opportunities, and to establish and operate both new ventures and existing small businesses.  In doing so, students will learn the skills and knowledge necessary to be a more valuable and motivated employee, manager, and owner.

The Entrepreneurship & Small Business Management Certificate provides a well-rounded foundation in general management practices and principles. Courses cover those skills essential for starting, owning, and operating a small business, including sales and marketing techniques, labor and inventory controls, basic laws pertaining to both employees and customers, and personal management styles. Skill development will come in many forms such as traditional classroom, alternative delivery methods and campus/community experiences. 

Majors

Degrees

  • Certificate
  • Associate of Arts
  • Associate of Applied Science

Business and Administration Technology Contacts

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